With most customers coming from online sources, entrepreneurs now need to focus a considerable amount of their time and marketing dollars on tools like social media, email marketing and online ...

AI made waves in 2023 with the rise of generative AI (GenAI). Now, in 2024, we're moving beyond the basics. AI is getting personal by creating detailed customer profiles that understand motivations ...

Marketing is changing. The traditional approach, which viewed the customer journey as a linear funnel, is broken. Today, with the massive proliferation of marketing channels, businesses and brands are ...

To begin with, I’ve renamed this area of interest cross-channel marketing, as opposed to multi-channel marketing. Anyone can do multi-channel marketing. Any retailer that has a storefront sends out ...

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there ...

Opinions expressed by Digital Journal contributors are their own. Engaging potential customers across diverse social media platforms is no longer just a line item in a company’s annual budget; it has ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

Kym Reynolds is a senior marketing advisor for SmartFocus. SmartFocus is an innovator in messaging and communications, enabling the world’s largest brands – including Nestlé, Mercedes-Benz and House ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Experian Marketing Services has integrated technology gained from last year’s acquisition of Conversen with its CheetahMail platform. Referred to simply as “Experian Marketing Services’ cross-channel ...

United States, 2nd Jul 2024 - In today's fast-paced digital world, reaching and engaging customers effectively has become more challenging than ever. With consumers interacting with brands through ...

CleverTap has released a market research report on Unraveling the Cross-Channel Marketing Strategy. The report highlights the necessity of tailoring marketing approaches to resonate with regional ...