Ranking on the first page of Google is crucial for driving traffic to your law firm’s website, but getting there is only half the battle. If searchers aren’t clicking your link, even a high ranking ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

New report on Google search data reveals shifts, with science sectors rising while commercial content sees declining engagement. New report reveals Q3 data on Google search click-through rates.

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...