Instead of choosing from a mass-produced selection of cars, elite buyers are teaming up with luxury brands to create personalized vehicles tailored to their preferences, and the industry is booming.

GRAND RAPIDS, MI — A Michigan-based automotive technology company is showcasing its partnership with a high-end custom car ...

If you’ve been holding out for a Land Rover Defender pickup based on the latest model, but saddened by its lack of existence, hold out no more. Two companies in Europe just revealed their own custom ...

A variety of custom-built cars face off in an ultimate test of acceleration. Viewers will see how different modifications and designs impact each vehicle’s ability to launch and gain speed. This ...