A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

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In today’s digital world, consumer trust is heavily dependent on data. But not all data is created equal, and there’s no “one size fits all” customer data strategy. A robust data management strategy ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

Data volume traps. More data can create confusion. Collecting excess data without clear objectives leads to wasted resources and poor decisions. Focus drives success. Prioritize key metrics. The best ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

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Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

Data has become a main asset for businesses, which is why leaders and managers are increasingly trying to optimize this area. There are many reasons for this, but one of the most important is that ...

Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.