Founder of Aileen Day Advisory, Aileen Day is Australia’s premium customer experience advisor, a coach, speaker and podcast host. My previous article was the first in what is now a series discussing ...

Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jason VandeBoom ...

Turning data into dashboards isn’t enough. The real ROI comes when insights drive action—changing how teams work, serve customers, and grow revenue. Every company collects customer data. Surveys, call ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

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In dozens of conversations I’ve had with experts at IBM, Gartner, Sirius Decisions, Forrester, and others, one common theme has emerged: B2B marketing has become more dynamic, challenging, and ...

“If I had asked people what they wanted, they would have said faster horses.” This quote, often linked to Henry Ford (though its authenticity is debated), has become a go-to argument for innovators.

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...