For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

As AI raises expectations for speed and relevance, retailers must prove personalization works in the moment.

How can you use customer information to deliver a personalized experience without it coming across as creepy? The first time I heard the phrase "creep factor" was while doing some consulting for a ...

"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels.

Add Yahoo as a preferred source to see more of our stories on Google. As retailers reflect on last year’s hits and misses, boosting consumer trust and engagement remain top of mind. With today’s ...

CleverTap, recognized in Gartner's 2026 Magic Quadrant for Personalization Engines, underscores its role in advancing hyper-personalization through CleverAI™. The platform boosts customer engagement ...

Personalization may be the promise, but the retail experience that customers get from their favorite brands often tells a different story.

As companies scale personalization efforts, they must balance delivering tailored experiences with ensuring customer privacy ...

Personalized dining experiences mean something different for every restaurant, but it all starts with the right technology ...

Bringing personalization beyond curated web experiences can require some special consideration. Associates play an important role in in-store personalization, but they need the right equipment to work ...