Finding the right cover and jacket design for a book can be one of the most exciting parts of the publishing process—and one of the most challenging. Indie authors will want to give some serious ...

For a self-published book to sell, the cover is key. Regardless of how eloquent or entertaining its text may be, a book will have trouble catching a buyer’s eye or being taken seriously by reviewers ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

It used to be enough for a book to idly stand out in a bookstore. Nowadays, however, new books must jostle for attention with everything. Thousands of distractions are just a click away. Is it any ...