NewscastStudio

VAB calls for broader audience metrics to support precision targeting

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

PPC Pulse: Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...
MarketWatch

OnAudience Announces New Integration with Amazon Ads to Supercharge AI-Driven Audience Targeting

OnAudience (www.onaudience.com), a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets, today announces its new partnership with Amazon Ads, ...

How to use LinkedIn targeting in Microsoft Advertising

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Morningstar

National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities

National CineMedia Announces Bullseye to Further Enhance its Data-Driven Solutions with AI-Powered Hyper-Local Targeting Capabilities New partnership with AdGreetz expands innovative performance ...
MediaPost

OpenAP Expands Roster, Boosts Data-Driven Ad Share

OpenAP, the data-driven, data-matching platform for publishers, has now expanded the number of platforms it will serve. What -- if any -- specific effect this will have on the marketplace going ...