The following is the second of two excerpts from The Way to Design, a guide to becoming a designer founder and to building design-centric businesses. It was adapted and reprinted with the author’s ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

Design thinking provides a holistic approach to the development of new products and processes, emphasizing the creative, interdisciplinary synthesis of new systems that can lead to solutions for real ...