Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

In the late 1990s, I was recruited to build a sales force in the employment screening industry, which was comprised of workplace drug testing and background screening. To describe the industry as ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...