"At Quantum Metric, we're empowering digital enterprises to truly understand their customers and unlock the full potential of their digital experiences," said Mario Ciabarra, CEO and founder of ...

BOSTON--(BUSINESS WIRE)--Snowplow, the leader in customer data collection and analytics, today announced the launch of Snowplow Digital Analytics on Snowflake Marketplace. Snowplow Digital Analytics ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Mixpanel, a global leader in product analytics, today announced the expansion of its digital analytics platform, giving teams a platform for data-driven decisions. With new capabilities across session ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

When we think about the analysis of our workplaces, we are typically led toward the ubiquitous "employee survey." While such surveys are not without merit, there have inherent shortcomings. First, ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

Glastonbury communications and marketing firm CashmanKatz announced it has hired Christina Davis as director of social media and digital analytics. In her new role, Davis will spearhead the agency’s ...

As global markets continue to shift and digital commerce becomes deeply embedded in everyday life, consumers are paying ...