The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

LEGO said they didn't even want a power switch on the brick or even a reset button, and the SMART Bricks all recharge wirelessly and stay powered even after years of no use. LEGO claims one of the mai ...

The new Lego D&D set has finally broken cover, and it's a monster. In some cases, quite literally – there are many classic Dungeons & Dragons foes included within the mega kit. That's why I've been ...

Lego’s target audience of children is more digitally connected than ever before, and this multi-year investment shows the company is keenly aware of that. “The Lego brick will always be the heart of ...

“Becoming a digital consumer goods company is our ambition,” says Atul Bhardwaj, Chief Digital and Technology Officer of The Lego Group, in a not entirely predictable statement statement — coming from ...

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the toy brand’s long-term digital ambitions. The Denmark-based brand is already in the ...

The cuts represent around 8 percent of Lego’s global workforce, according to Reuters. The iconic Danish toy firm said its mid-year revenue has fallen by 5 percent, the first drop since the company ...

Lego Group is linking arms with Epic Games, the company behind hit battle-royale game “Fortnite,” to jump into the metaverse — in a way that will be “safe and fun for children and families,” the ...