With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands ...

Most of us would make the logical assumption that young people, having grown up with smartphones practically welded to their ...

Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and digital immigrants to communicate. The truth is that this generational gap between the ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

When I was a kid, one of the things I looked forward to most during the holidays was the Sears Holiday “Wish Book.” My eyes would grow wide with wonder. Every kid wanted everything in that book, ...

VML is out with some new research on Gen Alphas (6-to-16-year-olds) that finds that this digital native cohort also embraces a healthy share of off-line experiences. Take shopping for example. Almost ...

Mercedes has developed social media initiatives aimed at “digital natives,” folks 16-to-33 that have grown up with the web, that don’t stop at posting photos and blasting a few characters at a time.

PHOENIX — Young music lovers are trading streaming playlists for spinning records, fueling an unexpected resurgence in vinyl sales that's breathing new life into decades-old music stores. At ...