As personalized and user-centric offerings become a necessity for modern organizations, utilizing data is a critical component to understanding customer and stakeholder needs. From public sector ...

As customers gain data agency, clean metrics stop masking the gap between engagement and commitment. The post The myth of ...

Companies invest millions in marketing and data, aiming for precision and ROI, yet one unseen culprit sabotages much of their efforts: dirty data. Over half of companies (54%) report that their ...

2024 saw strong interest in M&A involving companies that use or develop artificial intelligence (“AI”) offerings. The rise of AI has brought new issues for companies and dealmakers.[1] In particular, ...

In the rapidly evolving AI landscape, companies are racing to deploy the most sophisticated models and cutting-edge algorithms. But amid the excitement, many organizations overlook the most critical ...

The world runs on data. A hallmark of successful businesses is their ability to use quality facts and figures to their advantage. Unfortunately, data rarely arrives ready to use. Instead, businesses ...