Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link ...

Google’s John Mueller was asked in an Office-hours hangout about a bad outcome from using Google’s link disavow tool. They uploaded a disavow file and within days their rankings collapsed. Mueller ...

Negative SEO and the potential impact of bad backlinks have been growing concerns for many webmasters since Google's Penguin update earlier this year, which sought to penalize low-quality backlinks.

Something that’s been somewhat unclear is if using the disavow creates a flag that a site might be suspicious. That’s the question that John Mueller answered in a recent Google Office Hours Hangout.

In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues ...