To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Microsoft Word may not be known for its graphic design capabilities, but Word 2010 offers some versatile and effective tools and features to use with both text and images. Use these tools to design a ...

In 2023, it shouldn’t have to be said that diversity and inclusivity are important across all aspects of life. And yet, here we are, having to say it. Especially with the ongoing uneasy cultural ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

Yet despite their iconic status, there’s been a clear trend in recent years: automakers are revising their logos, giving them ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...