Add Yahoo as a preferred source to see more of our stories on Google. Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to ...

Add Yahoo as a preferred source to see more of our stories on Google. ELF Cosmetics has released an $8 lip oil that many are comparing to a popular $40 Dior product. I tried the less expensive lip oil ...

CEO Tarang Amin pivoted to digital-first strategies, embracing Gen Z influencers for authentic co-creation. A diverse team ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Amanda Krause Every time Amanda publishes a story, you’ll get an alert straight to your inbox!

This article on Elf Beauty is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

Makeup that smells like your favorite Dunkin' coffee and donut combo? Really. It's a thing.TikTok fav beauty brand e.l.f Cosmetics is launching a limited-edition makeup collection inspired by Dunkin's ...

When you leave home, there are many essentials one has to carry with them. Keys, phone, wallet, etc. And if you’re a makeup lover, you need all the aforementioned plus your lippies. But let’s be ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)-- e.l.f. Cosmetics Power ...