Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

COLUMBUS, Ohio, Sept. 10, 2019 /PRNewswire-PRWeb/ -- Denise E. Zmuda – a business strategy and channel management expert with more than 25 years of experience – has joined the Vorys eControl team as ...