Opinions expressed by Entrepreneur contributors are their own. Vision statements get a bad rap for a couple of reasons. First, they’re ill-defined by people who confuse vision with a strategy. Second, ...

Good vision statements are memorable. To achieve that memorability, your best bet is to keep your new, ESG-oriented vision statement as brief as possible. Take Cisco. If they had written something ...

I serve as the visionary at EOS Worldwide with a passion for helping entrepreneurs get what they want from their businesses. Having a bad vision statement might be better than not having one at all, ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...