Evaluative conditioning (EC) refers to the process by which an initially neutral stimulus comes to elicit positive or negative responses through its repeated pairing with a valenced stimulus. This ...

Child Development, Vol. 88, No. 5, SPECIAL SECTION: Bringing Developmental Science into the World (SEPTEMBER/OCTOBER 2017), pp. 1536-1543 (8 pages) Many attitudes are acquired in early childhood.

Marketing ads often present new products together with positive events. For example, in YouTube commercials, a new toilet paper brand may be presented with playing puppies or a new car may be ...

According to IEG’s industry review and forecast (2012), global spending in sponsorship grew by 5.1% in 2011 and reached $48.6 billion, despite the negative economic environment. For 2012, it was ...