As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

With industry professionals bringing a heightened focus to the ROI of their events, particularly due to soaring event costs and structural changes to events as a result of the pandemic, Event ...

Black car company GroundLink has created two new dashboards for travel managers: events and analytics. The events dashboard integrates with Brio, the company's mobile app, and is available on the web, ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

St. Louis, Mo., March 15, 2016 – Arteco, global provider of event-driven video surveillance solutions, announced today the release of Arteco Event Analytics, an intelligence-based platform that ...

The combined Cvent–Goldcast platform brings event execution, AI-powered video production and performance analytics into a ...

As we all know, Artificial Intelligence (AI) transforms how we live and work, making lives easier. AI now offers solutions to event professionals to enhance their planning process and attendee ...

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and ...

The trade show industry is on the cusp of a fundamental transformation—and it’s being driven from a new perch in the ...

SAN FRANCISCO--(BUSINESS WIRE)--Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is ...