For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...

Triton Digital has struck a new deal that allows for Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to be distributed across APS and Triton’s shared publishers. This includes ...

Vizio is integrating interactive advertising capabilities in its WatchFree+ free, ad-supported streaming (FAST) service, via a partnership with Brightline. Vizio is using Brightline’s Accelerator ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...