I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Pew Research Center conducts surveys all around the world on a variety of topics ...

Q. I’ve developed various forms, surveys, and checklists in Word that we’ve used for years, and they work well. However, I’m drowning in paper. What would be the easiest way to convert these forms, ...

Pew Research Center designed this study to assess the current state of online survey sampling methods – both probability-based and opt-in – and determine their accuracy on general population estimates ...

Surveys allow companies to gather information about their customers. With data about buying habits and future needs, companies can provide better service. Survey results can also generate more sales ...