Just like no two people are the same, no two companies are identical. While you may find similar organizations within the same industry, there will always be nuances and differences between every ...

Vinod Jain is an expert in global and digital business, former business professor, consultant, speaker, and author of Global Meets Digital. Michael Porter's Five Forces model is a widely accepted ...

Promotion is an aspect of the marketing business. Essentially, if marketing can be considered as the process of bringing a product or service to the attention of consumers, promotion is the adoption ...

In his decades-long career in tech journalism, Dennis has written about nearly every type of hardware and software. He was a founding editor of Ziff Davis’ Computer Select in the 1990s, senior ...