While it may seem somewhat counterintuitive, when selecting a trademark, choose one that is protectable and sets you apart from your competition. While it may seem somewhat counterintuitive, when ...

Be careful about how you use the words thank you in your business branding. That’s right because Citibank has actually trademarked THANKYOU. And, in 2016 they contested the use of these common words ...

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly ...

Counsel from Kraft Heinz, Nestlé and Ziff Davis say distinctive graphics and strong clearance searches can help firms enforce marks such as 'Vagisil' The 'Vagisil' trademark victory at the US Court of ...

A mark that merely describes a product cannot possibly distinguish one producer from another. Descriptive marks are those that describe to potential customers the characteristics, nature, qualities or ...

While the line between suggestive marks and descriptive marks is theoretically clear, determining precisely where it falls is far more challenging. A mark that an applicant deems suggestive may appear ...