Using cameras to determine what people look at. Eye tracking follows the pupil movement of a person looking at a smartphone screen, printed ad, application user interface or Web page. For advertising, ...

Using a newly developed virtual reality game, researchers believe they have created a novel tool that can objectively diagnose attention-deficit hyperactivity disorder (ADHD). The system tracks a user ...

Assistive devices that enable those who can no longer move their bodies to control wheelchairs or communicate by moving only ...

Eye-tracking allows studying aspects that cannot be seen, for example, the thinking processes of a student solving a mathematical problem. Researchers have integrated eye-tracking into education and ...

Eye-tracking technology has been around for years in medicine and aerospace but is quickly gaining a new lease of life thanks to VR. The heavy-hitters of the VR world are incorporating eye-tracking ...

Eye-tracking—the ability to quickly and precisely measure the direction a user is looking while inside of a VR headset—is often talked about within the context of foveated rendering, and how it could ...

Eye tracking—a technology that uses infrared light to monitor eye movements—has been around for decades. Today scientists at many research labs track gaze, blinks and undulating pupil size to ...

BOSTON--(BUSINESS WIRE)--Affectiva, a pioneer in Emotion AI, proudly announces its latest innovation, a calibration-free eye tracking feature. This groundbreaking advancement eliminates the need for ...

Eye tracking technology, introduced in iOS 18 and iPadOS 18, marks a significant step forward in accessibility. This innovative feature enables hands-free control of your iPhone or iPad, designed ...

Tobii, a global leader in eye-tracking, announced earlier this year that it was in talks with Sony to include its tech in the upcoming PlayStation VR2. Now the company has confirmed its eye-tracking ...