In July, I wrote an article called “5 Things You Probably Didn’t Know are ‘Illegal’ on Facebook.” Since it was published, just a couple of months ago, all 5 of the Facebook rules mentioned in the ...

Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. We still receive a frequent questions about what is legal — or not — when it comes to ...

The Gap (GPS)'s free jeans event, in which it gave away 10,000 pairs to those quick enough to check in via Facebook's "Deals" feature, should be studied closely by other brand managers as a guide to ...

The Bud Light Birthday and Buds for Buds promotions debuted in Chicago and Denver, with plans calling for a national rollout by year-end. Anheuser-Busch is touting the effort as the first campaign ...

Facebook is the largest social media platform in the world. In the first quarter of 2022, Meta reported that Facebook had over 2.94 billion monthly active users. VERIFY viewer Chris H. told our team ...

New research finds tobacco products are being marketed and sold through unpaid content on Facebook despite policies from the social media company restricting or prohibiting the promotion of these ...

We’ve wrote extensively about utilizing your customers to grow your business. Most of these methods though are indirect, such as gathering customer testimonials. There is a more direct way to do this: ...

The idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should ...

Did you know that 34% of Facebook users like a Page to get access to the brand’s promotions and/or discounts? Because of this, your Fans want you to run contests and provide offers for them on ...

Earlier this month, we heard reports that Facebook was gearing up to add a new paid promotion feature to give your status updates some increased visibility on users’ news feeds. Now it appears that ...

Facebook is the largest social media platform in the world, with over 3 billion monthly active users. VERIFY reader Jeremie told our team he received a letter that appeared to be from Facebook that ...