Alexander Todorov is the Leon Carroll Marshall Professor of Behavioral Science and a Richard Rosett Faculty Fellow at Chicago Booth. First impressions are based on faces and can be made in a tenth of ...

It's too bad that the person who came up with the job title "Director of First Impressions" didn't trademark the term and receive the recognition they deserved. That person understood that a ...

We all know how important it is to make a good first impression. The positive or negative feelings about us that a person develops during our initial interaction with them set the course for the ...