Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction. Top brands, ...
In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...
In categories where people care deeply—travel, live events, dining—loyalty isn’t a gimmick; it’s a habit. Consumers still want the big moments, even as budgets feel tighter. The brands that win aren’t ...
"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...
AI-powered identity collaboration accelerates match rates, enriches first-party data, and enables zero-data-exposure activation for modern marketers ...
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