Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted a migration ...

CAMBRIDGE, Mass., December 05, 2024--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced key enhancements to the Forrester Wave™, a comprehensive guide for buyers evaluating technologies and ...

Forrester’s 2017 DSP Wave ranking placed six platforms as market “leaders”: MediaMath, DataXu, Trade Desk, Turn, Adobe and Rocket Fuel. Three others straddled the line between “leaders” and “strong ...

In its first Forrester Wave for Digital Experience Delivery Platforms, released today, analysts said no vendor offers a truly "end-to-end solution." "Overall completeness and adoption" in this space ...

Check Point Software is named a Leader in Forrester's Zero Trust Platforms Q3 2025, excelling in key security criteria. Check Point Software Technologies Ltd. announced its recognition as a Leader in ...

As the largest segment of the CRM market, customer service and support (CSS) continues to grow. ServiceNow has been named a Leader for the first time, in The Forrester Wave™: Customer Service ...

TORONTO--(BUSINESS WIRE)--Varicent, a top provider of sales performance management (SPM) and incentive compensation management (ICM) solutions, has been named a leader in The Forrester Wave™: Sales ...

Forrester named Adobe the only leader and gave it the top rating in all but one of 14 digital intelligence platform capabilities in its new industry report. The Cambridge, Mass.-based research firm ...

SAN FRANCISCO--(BUSINESS WIRE)--Okta, Inc. (NASDAQ:OKTA), the leading independent provider of identity, today announced that the company has been named a Leader in The Forrester Wave™: ...