It's fair to say we get attached to food branding just as much as we do to actual food. Catchy slogans and lovable mascots are just as memorable as the food they represent, which is why people were ...

Toucan Sam, the instantly recognizable mascot who has graced boxes of Froot Loops cereal for decades, has a new look. But fans of the fruity cereal — and a very vocal group of people on social media — ...

The internet is buzzing about the redesign of the Froot Loops mascot. More specifically, fans aren't so happy about Toucan Sam's new look, which includes a new fluorescent beak and visible teeth.

GRAND RAPIDS, Mich. (WOOD) — Wolverines fans are gobbling up all sorts of swag and merchandise fresh off of the team’s national championship victory. But one will be a little harder to obtain: a ...

SAN FRANCISCOSAN FRANCISCO — Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...

BATTLE CREEK (AP) - Cereal maker Kellogg is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal ...

Toucan Sam and his nephews have discovered Black Beak's Log in his abandoned fortress! Within this log, they find maps and hidden secrets about where Black Beak hid all of the Froot Loops Treasure.

Kellogg is all for preserving Mayan culture as long as you don't use a Toucan to do it. The Froot Loops maker is asking a San Ramon, Calif.-based organization to change or limit the use of its logo ...

Toucan Sam has delivered the goods, and it's a delicious new treat to keep us cool this summer. Froot Loops Ice Pops have recently been spotted at Dollar Tree stores, and fans on social media are ...