Space Ape is already making more than $70 million in revenue from its games like Rival Kingdoms, Transformers: Earth Wars and Fastlane: Road to Revenge, but the studio has far bigger plans. As ...

Different companies have various ways in which the development process works. For example, mobile games specialist Fingersoft has adopted a game development funnel. As part of Pocket Gamer Connects ...

Content marketing is one of the best forms of thought leadership. It’s a proven long-term marketing strategy to help drive revenue for an organization of any size. For years, B2B marketing teams have ...

Another year, another bout of League of Legends funnel strategies. First discovered in China and Korea, an interaction between some of the MOBA's new jungle and mid items sees the solo laner take ...

It's easy to say brands should be on social media. But in order to succeed on social media you must go beyond what has already been done and decide what your company wants to accomplish. There is no ...

Andrea is an editor at Game Rant, where she has been writing professionally about video games for nearly three years. She became a gamer for life at 7, thanks to a copy of Pokemon Red and her Game Boy ...

What is the Exposure Funnel and how does it impact public perception of players? Today’s episode of the 90th Percentile discusses how the exposure funnel impacts MLB Draft rankings and dictates which ...

Currently, analytics/data science/machine learning/artificial intelligence cover a major portion of a presentation in any company's strategic planning. Be it marketing, finance, supply chain or HR ...