You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing. That’s an extreme example, but it shows why optimizing ...

Most business establishments readily accept business reports from Business Intelligence software, which displays them in a Funnel chart type, which is widely used for presenting sales data. Apart from ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More It’s great to grow revenue fast (e.g., 50% or more), but not if that ...

BOSTON--(BUSINESS WIRE)--GetResponse, the global innovator in digital and email marketing, in partnership with global research firm Demand Metric, today announced the results of the “2019 Funnel ...

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo ...

There are hundreds of guides on how to scale a startup, but many authors either haven’t done it themselves or are too forward-looking into the millions. So, how does a founder implement a growth ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced new reporting and automatic optimization features that ...

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In ...