GET Ready With Me (GRWM) Cosmetics, the local Filipino beauty brand built on inclusivity, is thrilled to announce the grand opening of its first grand pop-up store in the South, inviting media, KOLs, ...

GRWM Cosmetics’ summer collection includes nine shades of lip tints and an ultra-matte fixing spray. FILIPINO brand GRWM recently launched its summer collection, which it calls the #AllDayAllies. The ...

GRWM Cosmetics is a beauty brand that has a special place in its heart for stray animals (left). Digital creator Poy Villamonte took on Watsons’ hair color challenge. MY favorite Filipino beauty ...

NOTABLE progressive beauty brand GRWM Cosmetics is excited to present its newest line, the Beauty is Personal collection, which includes a variety of products meant to empower goal-getters and give ...

Three years into the cosmetic business industry, GRWM Cosmetics Inc. owner Mae Layug has collected new learnings, including the importance of community-building for brands. Mae, who started as a ...

When Filipina entrepreneur Mae Layug-Madriñan entered the cosmetics industry in 2021 with her own brand Get Ready With Me (GRWM) Cosmetics, she changed the game, introducing a selection of ...

We may receive a portion of sales if you purchase a product through a link in this article. A creative play on those “get ready with me” videos all over TikTok and Reels, e.l.f.’s rep says the ...