Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

You're likely familiar with Millennials, the generation of digital pioneers who witnessed the dawn of social media and smartphones. But now, there's a fresh cohort on the block: Gen Alpha. Born from ...