Hyundai Motor Group has been on a rampage in recent years, and with 2025 now behind us, it’s clearer than ever that Genesis ...

A decade ago, Genesis arrived. Spun off from Hyundai as a dedicated luxury brand (a la Lexus in 1990), it launched with a barebones lineup and a mandate to take the fight to the traditional segment ...

Korea’s luxury brand is on a roll, and now it turns to Europe to take on its legacy rivals on their home turf. Europe is the Bermuda Triangle for many (non-European) luxury auto brands. Infiniti and ...

The luxury space is incredibly tough to break into, but Genesis has managed while other luxury sub-brands stagnate.