BAT Rothmans (hereafter BAT)'s heated tobacco product "glo" has secured 10 million users in 33 countries. Lee Ju-seok, BAT's principal design lead who spearheaded the design of the flagship model ...

BAT Rothmans is expanding consumer access to its glo Hyper heated tobacco devices with a new trial marketing campaign that lowers the entry barrier for first-time buyers. The company said Tuesday the ...

Global tobacco company BAT Rothmans introduced the glo Hyper X2, a new heat-not-burn (hnb) device, to compete against KT&G's lil and Philip Morris' IQOS products, the company said Tuesday. It has been ...

British American Tobacco’s South Korean branch announced Tuesday that the company will launch a new tobacco heating product, Glo Hyper X2, this month, in a bid to increase its share in the South ...