The data import feature is a much-needed upgrade for data management within Google Analytics. Analysts these days chase down data from untold number of sources and depend on visualization tools to ...

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting. Google streamlined the process for importing cost data into ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

Mid-summer week's news: Google Analytics releases a case history, Kenshoo culls gaming stats, AvePoint adds new features to Meetings, FileTrail and Doculabs offer webinars on info governance and ...

Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message ...