The new option rolling out Thursday will give millions of people the option of turning a recently introduced tool called “Personal Intelligence.”

Alphabet Inc.’s Google is rolling out a new option to personalize search results by tapping user data from the tech giant’s other applications, its latest bid to keep ahead of competition from the likes of OpenAI.

5 Prompts to Try Out With Gemini 3 Pro in Google Search

Google’s hands-free voice search on Android is getting a major UI overhaul, replacing the bodyless face with a microphone, “Ask Anything,” and a colored arc.

Learn Google search tips and advanced search tools to boost productivity search. Master operators, filters, and strategies for faster, more accurate research results every day.

I'm still annoyed by Google's decision to slap AI right at the top of search results, and I make it a point to get rid of it every time I use a new browser or a new device. Doing this is much harder if you're using the Google Search app,