Hand Full of LEGO Bricks

Lego Unveils Smart Play

Lego Smart Play hands-on: Using Smart Brick technology to get kids to play together

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference on Monday was a good start to showing what Smart Bricks are capable of,

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I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

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Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

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Lego announces high-tech upgrade that will change how you play

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

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Lego Smart Play hands-on: Using technology to get kids to play together

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Lego Unveils Interactive Smart Brick

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Lego launches ‘biggest innovation in decades’ with electronic smart bricks

The new brick looks and clicks into place like a regular one but its advanced electronics sense other smart bricks and minifigures and respond with real-time audio or light effects.

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

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Lego launches Smart Brick and high tech Star Wars toys at CES

“Sign of the apocalypse”: Lego’s new “Smart Brick” has some parents deeply unsettled

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics Show, promising to enhance the imaginations of children everywhere. Adults on social media aren’t so sure.

CBS News

Lego builds record earnings from botanical-themed bricks and brand deals

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." The Danish toymaker saw a 12% increase in revenue ...

Channel 3000

1.5 million Lego bricks bring wildlife to Denver museum

DENVER (KMGH) -- A traveling exhibition of giant animal structures made from more than 1.5 million Lego bricks is on view at the Denver Museum of Nature & Science, offering hands-on activities and science-focused education opportunities for ...