James I. Bowie is a sociologist at Northern Arizona University whose Emblemetric blog examines patterns and trends in logo design using quantitative analysis of data from the United States Patent and ...

DALLAS, Sept. 9 (UPI) --Southwest Airlines unveiled a new look that started with its heart-shaped logo and will include its website, ticket counters and the body design of its planes. "We've changed," ...

New Yorkers are famously belligerent when it comes to changes made to their beloved institutions. So when it came to something as timelessly iconic as Milton Glaser’s I ️NY logo from 1977, arguably ...