The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Who should come first, your customers or employees? For many businesses, this question aptly describes a key challenge. And yet, in my view, it should present an opportunity for growth. In the early ...