How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...
Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...
Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, executive teams around the world spend months ...
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