Hiring someone to handle your small business' PR can be costly and ineffective. Doing your own PR starts with setting realistic and clear goals from the start. Then figure out where your audience is ...

The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, ...

Ronjini Joshua is the CEO and Founder of The Silver Telegram, Host of The PR Playbook Podcast and founder of The Social Equity Council. As a PR professional who has been working almost solely with ...

If you’re unfamiliar with the job of media relations, how to go about getting press can seem daunting—as can hiring someone full-time in-house or an agency you don’t know to tackle the job. In reality ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Get clear on your message before seeking attention. Don’t treat visibility as a one-time event. Amplify your media coverage across every channel. Use LinkedIn like a newsroom, not a bulletin board.

Every week I get at least two emails from startups asking me to help them “build buzz” around their product or service. Most of them want PR help but since it’s so prohibitively expensive to hire a PR ...