Now, here’s a real eye-opener: Lash lifts are one of the buzziest beauty treatments right now as TikTok videos tagged with #lashlift have garnered over 3 billion views. And women who have had this ...

Add Yahoo as a preferred source to see more of our stories on Google. No matter how many eye creams you slather on, nothing brightens up your look like big, full lashes. But while the very (lucky) few ...

A lash lift is like a perm for your eyelashes — the hairs are curled upwards semi-permanently. It takes about an hour to complete and costs around $100. There are minimal risks, but be sure to avoid ...

This quick and easy lash treatment makes mascara optional.

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. This week it's all about lashes, specifically how to make them look long, lifted and ...

Our eyes are the most impactful facial feature. This explains why the beauty industry is full of products– such as lash-defining mascaras and eyelash curlers– that enhance the windows to our souls.

My eyelashes and I have always had some beef. While I lust after long, wispy lashes, they're short and naturally straight, and they refuse to stay curled for more than an hour at a time. I've tried my ...

I’m no stranger to a lash lift. Anything that saves me from wrestling with my almost-rusty lash curlers every morning gets my attention — and I find them especially brilliant in summer, when mascara ...

If there’s one message to takeaway from this lockdown, it’s that the eyes matter. After 18 months of mask-wearing, we’ve all been forced to put the lippy away and focus on making our eyes pop. I, for ...

Its flake-free formula lifts *and* lengthens.

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