Claude Hopkins was a whiz at writing effective advertising copy in the early part of the 20th century, but what really made him stand out was that he tested everything before he presented it to the ...

When you visit a website, read an ad, or come across a compelling social media post that prompts you to take action, chances are, you’ve experienced the power of effective copywriting. But what does a ...

The following is an excerpt from Content Is King: The Complete Guide to Writing Website Content That Sells by Laura Briggs, available now at Entrepreneur Bookstore, Amazon, Barnes & Noble and Bookshop ...

The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes & Noble | iTunes Advertising expert Gary Halbert once said that ...

Compelling copy draws 7.8 times more site traffic than sites with poor quality copy. That's a significant number that could translate to a significant increase to your bottom line. It's likely for ...