“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Auren Hoffman, CEO, Rapleaf. IP addresses are the fabric of the Internet— ...

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

When you display Google AdSense ads on your company's website, Google's advertising services feeds detailed tracking data for each individual visitor into a variety of algorithms to come up with the ...

IP address tracking has always been depicted as the ultimate tool for tracking movie locations. There is always a geek who punches in the numbers and gets the device’s exact location. In reality, IP ...

Google is looking to phase out third-party cookies from Google Chrome next year. The company will continue to track users through a different method, which has seen its fair share of criticism so far.

ProtonMail has been busted holding onto the IP addresses of a French climate activity, as well as their browser fingerprint -- after Swiss authorities requested the data. VIEW GALLERY - 3 IMAGES ...

Your computer network's Internet Protocol (IP) address identifies its location in cyberspace when someone sends email or other data to you over the Internet. An IP address can also identify your ...

If you've noticed Facebook continuing to deliver location-based ads even with all location services disabled, you're not alone, and that's because Facebook continues to use data like your IP address ...