So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Lavish brand-hosted influencer trips and events have become a big part of ...

Golf influencer Grant Horvat turned down a sponsor’s exemption to the Barracuda Championship this week, and his reasoning revolves around his YouTube content. Horvat is one of the most popular content ...