Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

CFOs need a game plan for investing and adopting data analytics. Adopting data analytics may seem like a daunting task for health systems, but it can drive better decision making, especially when it ...

Did you know that data-driven businesses are 178% more likely to generate greater revenue and create greater profitability than their peers? Data analytics is a huge boost to business success, yet ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

"Dirty data"—data that has issues such as being incorrect or incomplete—can slow down operations, waste resources, and drive bad decisions. The solution to the problem is data cleansing, which is the ...

Here's what CFOs need to know about data governance. As healthcare data becomes more nuanced and more valuable, the opportunities and pitfalls for data governance are vast. But through this governance ...

It’s no secret that the healthcare world has awakened to the importance of customer data — encompassing HCPs and patients. But a Veeva Systems survey of commercial operations execs found the data ...