Coming up with a new marketing theme always requires inspiration. But in the case of Unilever's just-launched global campaign for Lipton Yellow Label, theme also is inspiration. "A sip of inspiration" ...

All weddings have themes. No, not all weddings are Vegas-style Star Wars or Elvis inspired galas, but all weddings have themes. Wedding themes are akin to themes in literature. They are wisps of ...

America’s two most beloved pastimes—baseball and listening to brawny white dudes yarl over vague approximations of “rock”—have long coexisted in harmony, but rarely have they converged as beautifully ...